The what’s-on email that builds itself.
Add your gigs, club nights and comedy once. VenueCloud turns them into a designed email — featured show, just announced, sold out badges, Buy Tickets links — and sends it to your list.
Tell us about your venue and we’ll set your house template up with you
Trusted by venues, promoters and festivals
- Limelight
- Shine
- Belsonic
- CHSq
- Emerge Belfast
- NI Comedy
This is what your subscribers would get.
That is a genuine what’s-on email from a Belfast venue, not a mock-up. Every listing in it — the dates, the artwork, the door times and prices, the ticket links — came out of that venue’s event diary automatically. Nobody hand-built those rows.
- Events pulled straight from your listings, in date order
- Artwork resized and cropped for you, on the fly
- Sold Out replaces Buy Tickets the moment you flag it
- Reads properly on phones, in dark mode and in Outlook
Three steps, then it’s a repeatable job.
Load your diary
Enter your events, or import them in bulk. Each one holds a date, venue, support, door time, pricing, artwork and a ticket link — the things a listing email actually needs.
Choose your template
Pick a house style built around your brand. Set the headline, the intro, a featured show, and which events belong in Just Announced. The layout fills in around them.
Send or schedule
Send to your whole list or a segment of it — club regulars, comedy buyers, one city. Schedule it for Thursday morning and get on with the day.
Pick your shows on the left, watch the email build itself on the right.
Everything the mailout needs, in one place.
Featured & Just Announced
Push one show to the top as a full-width feature, and group new on-sales into their own block so regulars spot them instantly.
Automatic image handling
Upload artwork once at full size. It is cropped and scaled per placement — thumbnail in the list, hero on the feature.
Ticket links that behave
Buy Tickets buttons point wherever you sell. Flag a show as sold out and the button becomes a Sold Out badge everywhere it appears.
Segmentation
Split your list by interest, location, signup source or activity, so the drum & bass crowd is not getting the tribute act.
Signup forms & competitions
Grow the list with embeddable signup forms and contests that feed the same subscriber database.
Stats that matter
Opens, clicks per event, bounces and unsubscribes for every send — so you can see which shows the list is actually biting on.
SMS to the same list
Text the last few tickets to your most engaged subscribers, from the same contacts you already email.
Automated follow-ups
Welcome new subscribers, or trigger a message a set time after signup, without touching it again.
List hygiene, handled
Bounces and complaints are processed automatically, blocked addresses purged and unsubscribes honoured — which keeps you landing in inboxes.
See what worked, then do more of it.
Per-campaign statistics
Every send reports opens, clicks, bounces and unsubscribes, with click activity broken down by link — so you can tell which show pulled the traffic and which artwork fell flat.
Write it your way
Use the built-in editor for one-off announcements, or hand over your own HTML. Emails are rewritten automatically so the styling survives Gmail, Outlook and every phone in between.
Want a mailer like this for your venue?
Leave us your email and we will show you what it would look like with your events in it — or tell us about your venue and we will set your house template up with you.